Privacy Policy Statement

At Serendipity Brides, as part of our normal working practices, we may store and process your personal data. We are committed to maintaining the trust and confidence of our customers and this Policy outlines our views and practices regarding your personal information.

Below are the ways in which we may collect your personal data:

When you purchase from us

If you purchase a dress or accessories from us, we will take some personal information in order to process the sale. This includes, name, address, email address and telephone number. We will use this data for internal administrative purposes, and to arrange appointments, deliveries and to deal with queries during the course of the order. Whilst we will retain your details for ease of future orders, we will not use these details to send you marketing literature without your explicit consent for the data to be used for this purpose.

We are legally able to hold and process this data for the purposes of fulfilment of your sales contract with us.

If you visit our website

Our website uses cookies to ensure your online experience is as smooth as possible, and to provide us with feedback about how our website is being used. The information we store is based on your browser settings (what device you are viewing the website on, where you are geographically, how long you spend on the site) and isn’t tied to any personally identifiable information (such as your name). More information can be found in our Cookies Policy – which is detailed below.

Personal details that you provide by filling in forms on our Website or requesting further services, including, but not limited to, your name, address, telephone number, email address, we will hold this information on our systems for as long as is necessary for the relevant activity, or as long as is set out in any relevant contract you hold with us.

How is your information used?

If you contact us, we may keep a record of that correspondence and use it:

• to fulfil an order;
• to send you communications relating to your order;
• to carry out our obligations arising from any contracts entered into by you and us;
• to handle enquiries relating to using any of our services;
• seek your views or comments on the services we provide;
• notify you of changes to our services;
• send you communications which you have requested and that may be of interest to you.

We will not use your personal information for direct marketing purposes unless you consent to us doing so. See Direct and Email Marketing.

Direct Marketing

During each season we may want to tell you about new collections, sales or events. To do this we may use your name, postal or email address and telephone number. You must have freely given your consent for us to do this, and we will hold records of this consent being sought and granted.

Here at Serendipity Brides we take your privacy very seriously and we’d like to reassure you that we will only hold this data if you have actively consented for us to do so, and you can opt out at any time (see ‘Access to your personal information’).

Email Marketing

If you have signed up to receive our monthly marketing email, we collect personal information from you including your name and email address. We use that information to send you a regular e-newsletter in which we share news about our brides, new collections and lots of exciting and inspirational stories from Serendipity Brides.

We use a third-party provider, MailChimp, to deliver our newsletter. We gather statistics around email opening and clicks using industry standard technologies to help us monitor and improve our e-newsletter. For more information, please see MailChimp’s privacy notice. We may also transfer your email address to Facebook to create interest-based ads via their Custom Audience tool. No personal information is shared with Facebook as emails are hashed and anonymised.

You can unsubscribe to general mailings at any time of the day or night by clicking the unsubscribe link at the bottom of any of our emails or by emailing enquiries@serendipitybrides.co.uk.

Third Party Providers

We will not sell or rent your information to third parties.

Third Party Service Providers working on our behalf: We may pass your information to our third party service providers, agents, subcontractors and other associated organisations for the purposes of completing tasks and providing services to you on our behalf. However, when we use third party service providers, we disclose only the personal information that is necessary to deliver the service. We will not release your information to third parties beyond this or for direct marketing purposes, unless you have requested us to do so, or we are required to do so by law, for example, by a court order or for the purposes of prevention of fraud or other crime.

Access to your personal information

You are entitled to view, amend, or delete the personal information that we hold. To do this email enquiries@serendipitybrides.co.uk.  We will update your preferences and confirm this back to you on email within 2 weeks.

Cookie Policy

This is the Data Protection policy of Serendipity Brides and covers the services offered by Serendipity Brides at www.serendipitybrides.co.uk (“the Website(s)”).

The purpose of this statement is to inform users of the Serendipity Brides website what information is collected about them when they visit this site, how this information is used, if it is disclosed and the ways in which we protect users’ privacy.

By visiting this Website, you are accepting and consenting to the practices described in this privacy policy which may be amended from time to time. If you use this Website you are agreeing to be bound by this policy at any time.

Using Cookies

Cookies are small data files that websites generate and ask to store on your computer. Most websites use cookies in one form or another. They are typically used to:

• remember settings, so you don’t have to keep re-entering them whenever you visit a new page
• remember information you give to a website, such as a list of products in your shopping basket
• measure how you use the website so we can make sure it meets your needs

Measuring Website Usage

When someone visits www.serendipitybrides.co.uk we use a third party service, Google Analytics to collect standard internet log information and details about how visitors use this site. This provides us with important information that can enable the site to work better. This information is only processed in a way which does not identify anyone. We do not make, and do not allow Google to make, any attempt to find out the identities of those visiting our website.

The following cookies are used on www.serendipitybrides.co.uk:

• PPSESSID – for the purpose of preserving user session state across page requests
• _PINTEREST_CM – used by Pinterest to track the usage of services
• VUID – Collects data on the user’s visits to the website, such as which pages have been read

Third Party Cookies

We may sometimes embed widgets on a webpage such as media players or promotional links, for instance YouTube videos. If you go on to a web page that contains embedded content, you may be sent cookies from those websites.

You may also see tools to ‘share’ to your friends through social networks – such as Facebook and Instagram. You may be sent cookies from these websites as well.

Since we do not control these cookies, we suggest you check these third-party websites for information on their cookies and how to manage them.

Advertising and Analytics

When you access and use our website, we may serve you advertisements regarding goods and services that may be of interest to you. To do so, we may place or recognise a unique cookie on your browser (alone or in conjunction with pixel tags or other tracking technologies).

We may display interest-based ads to you when you are using Facebook through a tool offered by Facebook called the Custom Audience Tool. This tool allows us to personalise our adverts based on your website experience with us.

We do not share any of your personal information with Facebook. The tool lets Serendipity Brides convert your e-mail address to a unique number that Facebook uses to match to unique numbers Facebook generates from e-mail addresses of its users. Learn more about Facebook Custom Audiences.

Cookie Settings

You may set your web browser to restrict or to entirely block cookies, to configure cookie notification settings and/or to delete cookies already present on the browser or device. Information on how to do this should be provided in the web browser’s help/reference section. Visitors who block cookies may be able to access the Website but may not be able to use some of the content, applications and services available on the site. To learn more about cookies and how to manage them, visit www.AboutCookies.org.

Links to Other Web Sites

This privacy notice does not cover the links within this site linking to other websites. Those sites are not governed by this Privacy Policy, and if you have questions about how a site uses your information, you’ll need to check that site’s privacy statement.

Security Precautions

When you give us personal information, we take steps to ensure that it’s treated securely. Our databases are password protected. Non-sensitive details (your email address etc) are transmitted normally over the internet and this can never be guaranteed to be 100% secure. As a result, while we strive to protect your personal information we cannot guarantee the security of any information you transmit to us, and you do so at your own risk.

Changes to this Privacy Notice

This Privacy Notice was last reviewed on 18th May 2020 and will be reviewed on an annual basis and whenever required.