Loved Bridal Outlet

The same Serendipity magic, just a different kind of journey.

LOVED Bridal Outlet is for brides who want something a little simpler and more flexible, whether that’s finding the one on a shorter timescale, staying within a set budget, or simply enjoying the thrill of taking their dress home that very same day.

Unlike at Serendipity Brides, where gowns are made to order and appointments vary in style, every dress at LOVED is off the peg. Each piece comes from our much-loved boutique collection; gowns we’ve hand-picked with care, previously tried in-store, and now ready for their next chapter.

Dresses start from £500, and the majority are more than half their original price, making it a beautiful opportunity to wear a designer dress you adore, for less.

Your appointment at LOVED is still guided by one of our expert stylists, with the same kindness, support, and personal attention we’re known for. The only difference is the journey: one special appointment, one magical moment, and you leave with your dress in your arms.

Because no matter the path, every bride’s story deserves to feel extraordinary.